Don't know what you need on your website? For some small business owners, it may not be clear on what should to be on a website. As you would expect, it can and will vary depending what industry you are in. However, one thing is for sure. A website is your top marketing asset and
You just added the Google Analytics tracking code to your website. It appears to be collecting data... or so you think. Now what? Before diving into all this beautiful data you are collecting, there are some useful settings you need to configure and features you should be aware of. But first, let’s make sure the
Starting a new business can be an exciting moment in your life. There are tons of things to do and think about as you make the proper preparations to open for business. Yet, it’s easy to get caught up in all the things needed for the physical location that you forget the online tasks. Without
The online marketing space is unfamiliar, and maybe even intimating, territory for many small business owners. You know it's an area you need to look into but A) you just don't know where to start or B) you just don't have the time. Whether you plan to hire someone to help with online marketing or
I've always believed that the best way to learn is to make mistakes in life. However, when it comes to business, we can't always afford that luxury. Here are 10 common mistakes or problems I've personally come across in my experiences working with small businesses: 1. Not Having the Marketing Basics Down There are still
Just like in any culture or society, there are accepted norms or informal rules that help guide us on how to dress and behave in social situations. In the online and social media culture, it is no different. For example, you shake someone's hand when meeting them or say please when asking for something. You don't
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